Changing the game: The digital transformation of Real Madrid futbol club
We all develop passions early in life that shape who we are. My love for soccer, or as we call it in my native Colombia, futbol, was a powerful force in my youth. For me, futbol was not just about...
View ArticleThe community of fans: Real Madrid brings their supporters closer to the team
In this digital age, the idea of community is changing rapidly. Online and social-based channels have created new ways of connecting with others who share similar beliefs, interests and passions. While...
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Powering fans’ passion: How cloud, big data and mobile technology are moving...
I’ve written before about my own passion for futbol and how it was a powerful force in my youth growing up in Colombia. For me, as it is for sports fans the world over, the true power and relevance of...
View ArticleMicrosoft and Real Madrid: Can passion improve the future?
Over the past three years, Microsoft has held a strong partnership with Real Madrid Foundation, in partnership with our corporate citizenship programs. Working with the Foundation to support its work...
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